As an avid woodworker and coffee drinker Roger Phelps ran into a dilemma that he knew he needed to solve. As he was performing woodworking, his coffee mugs kept vibrating off of the worktops.
The first solution involved a rigid foam and duct tape in holding it together. It worked! The answer wasn't pretty, but he started his mind wondering how to do it better. His entrepreneurial spirit was indeed in full swing.
Inspired by the first version, the Snuggler went through over twenty variations in sizes and materials. Testing happened with friends and family and has continued to grow.
Today businesses are using the Snuggler as marketing and keeping their board rooms quiet. The sound a coffee cup makes when you put it down, you rarely think of but interrupts your workflow. The Snuggler solves that interruption and keeps you productive through your workday. No need for a coaster as it's also built into the Snuggler, keeping your desk/board table ring free and looking good.
Each Snuggler can have your company logo and passed out to keep your company name in front of the right people.
As the Snuggler has grown in popularity and wanting to take advantage of all the materials he had available to him, the Snuggler also has grown from just coffee cups. You can now get soda/beer can koozies with your branded marketing to further help businesses get the word out. With this, companies are currently giving out both to help their businesses grow in a cost-effective manner.